Eliot recently did some traveling and found beauty and culture and goofs!

Remember: “unique” is an absolute! You can’t be more unique or the most unique.

No matter where you travel, this still translates to “automatic teller machine machine.”

We’re going to skip the improper use of numerals (spell out under 10) and the mish-mash of capital letters, and the extra “the” after “during.” Let’s go straight to the at tempt to keep the em pire in tact.

Might be something to hear here.

For this, we turn to our bible, the Associated Press Stylebook:
SINGULAR PROPER NAMES ENDING IN S: Use only an apostrophe: Dickens' novels, Hercules' labors, Kansas' schools.
So it should be Luis’ wine.

Sal has plenty of flair. But he’d better not shoot off a flare!

Remember not to use the comma splice, it’s wrong, don’t use it! Each comma should be a period.

Egad! Now the comma splicers have gone after Sal, he’d better watch out, he might have to shoot off a flare!

And we go to the video archives for Segment 27: Very, very, very. https://youtu.be/KRWAhcl8zdY

Readers: "Something Went Horribly Wrong" features samples of bad writing we see nearly every day. You can participate! Be our duly deputized “grammar police.” Your motto: “To protect and correct.” Send in your photos of store signs, street signs, menus, TV news graphics, newspaper headlines, tweets, and so on. It doesn’t have to be a grammatical error. It can be just what we call “cowardly writing.” Include your name and home town so we properly can credit you. You're free to add a comment, although we reserve the right to edit or omit. Now get out there! Send to Eliot@eliotkleinberg.com

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NOTE: Eliot and Lou Ann are available for speaking engagements, and can travel. Reach us through the comments section. Just think of all of your employees getting back to work on a Monday, their heads filled with all the ways we’ve shown them to be better communicators!